- Log in to your Google Tag Manager account.
- Select your website's container and click Add a new tag.
- Click Custom HTML Tag and enter a name for your tag.
- Paste your Booking Pixel and replace the '${VARIABLE}' with the corresponding variables from your system.
- Don't forget to delete the "$" sign
- Choose the Trigger page where you want the booking pixel to fire. Trigger type: Custom Event / Event name: "Booking Confirmed"
- Click Publish
To test if the tracking pixel was installed correctly, book a room through your chatbot and check on the 'Reports' tab, in the 'Engagement' section, if there is a booking registered.