Widget Campaigns - Add conditions

Do you want a specific target to see your widget campaigns?

You can target the widget campaigns created to ensure that only users matching certain conditions are able to have access to the campaigns.

⚠️You can define several conditions in the same campaign, however, they need to work all together, need to be related.

If the conditions do not match or are not able to work together, it will not work.

Where can I define conditions in a campaign?

Console: Campaigns > Webchat > New Campaign > Targeting > Who should see this campaign?

You can create conditions based on:

UTM Source

UTM source is a tag added to the end of a link to track where visitors come from.

For example:

Facebook: https://www.hijiffyhotel.com/?utm_source=social_facebook
Instagram: https://www.hijiffyhotel.com/?utm_source=social_instagram
Google: https://www.hijiffyhotel.com/?utm_source=google

When someone clicks these links, you can see the source in your analytics tools, helping you understand which platforms bring the most visitors.

UTM Source	Equals	social_facebook	This means that you want your widget campaign to be displayed when the UTM source parameter in your website URL matches exactly “social_facebook”
UTM Source	Starts with	social	This means that you want your widget campaign to be displayed when the UTM source parameter in your website URL starts with "social" Can be social_facebook, social_instagram...
UTM Source	Ends with	facebook	This means that you want your widget campaign to be displayed when the UTM source parameter in your website URL ends with "facebook" Can be for example social_facebook, newsletter_facebook…
UTM Source	Match REGEX	^social_	This means that you want your widget campaign to be displayed when the UTM source parameter in your website URL has "social" on it If utm_source=social_facebook If utm_souce= social_instagram If utm_source=google
UTM Source	Doesn't match REGEX	^social_	This means that you want your widget campaign to be displayed in all UTM sources, except when it has social If utm_source=social_facebook If utm_souce= social_instagram If utm_source=google

UTM Medium

UTM medium is a label added to a link to identify the marketing method used to attract visitors to your website.

For example:

Email: https://www.hijiffyhotel.com/?utm_medium=google_organic
Social media: https://www.hijiffyhotel.com/?utm_medium=social
Ads: https://www.hijiffyhotel.com/?utm_medium=social_organic

When clicked, these links help you see which method (email, social media, or ads) brought visitors to your site, aiding in evaluating their effectiveness.

UTM Medium	Equals	social	This means that you want your widget campaign to be displayed when the UTM medium (marketing method) parameter in your website URL matches exactly social
UTM Medium	Starts with	social	This means that you want your widget campaign to be displayed when the UTM medium (marketing method) parameter in your website URL starts with social Can be for example social_cpc, social_organic…* *cpc = cost per click
UTM Medium	Ends with	organic	This means that you want your widget campaign to be displayed when the UTM medium (marketing method) parameter in your website URL ends with organic Can be for example social_organic, googlel_organic…
UTM Medium	Match REGEX	^social	This means that you want your widget campaign to be displayed when the UTM medium parameter in your website URL has social on it If utm_medium=social_organic If utm_medium= social_cpc If utm_medium=cpc
UTM Medium	Doesn’t match REGEX	^social	This means that you want your widget campaign to be displayed in all UTM medium (marketing method), except when it has social If utm_medium=social_organic If utm_medium= social_cpc If utm_medium=cpc

UTM Campaign

A UTM campaign adds specific parameters to a URL to track marketing efforts.

For example, for a summer sale, you might use:

https://www.hijiffyhotel.com/?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale

utm_source=facebook identifies Facebook as the source.
utm_medium=paid_social identifies the medium as paid social advertising.
utm_campaign=summer_sale identifies the campaign.

This helps you see how much traffic and engagement comes from your summer sale campaign.

UTM Campaign	Equals	summer_sale	This means that you want your widget campaign to be displayed when the UTM campaign parameter in your website URL matches exactly “summer_sale”
UTM Campaign	Starts with	summer	This means that you want your widget campaign to be displayed when the UTM campaign parameter in your website URL starts with summer Can be for example summer_sale, summer_general_sale…
UTM Campaign	Ends with	sale	This means that you want your widget campaign to be displayed when the UTM campaign parameter in your website URL ends with sale Can be for example spring_sale, summer_sale…
UTM Campaign	Match REGEX	^summer_sale	This means that you want your widget campaign to be displayed when the UTM campaign parameter in your website URL has summer_sale on it If utm_campaign=summer_sale_2023 If utm_souce= summer_sale_promo If utm_source=spring_sale
UTM Campaign	Doesn’t match REGEX	^summer_sale	This means that you want your widget campaign to be displayed in all UTM campaigns, except when it has summer_sale If utm_campaign=summer_sale_2023 If utm_souce= summer_sale_promo If utm_source=spring_sale

UTM Content

UTM content distinguishes between multiple similar links pointing to the same webpage, helping you see which version works best.

For example, you have two ads for your summer sale:

Sunglasses ad: https://www.hijiffyhotel.com/summer-sale?utm_content=sunglasses
Beach ball ad: https://www.hijiffyhotel.com/summer-sale?utm_content=beachball

These labels help track which ad (sunglasses or beach ball) brings more visitors, showing which content is most effective.

UTM Content	Equals	beachball	This means that you want your widget campaign to be displayed when the content is exactly beachball
UTM Content	Starts with	beachball	This means that you want your widget campaign to be displayed when the content starts with beachball Can be for example beachball_summer, beachball_2024…
UTM Content	Ends with	beachball	This means that you want your widget campaign to be displayed when the content ends with beachball Can be for example summer_beachball, spring_beachball…
UTM Content	Match REGEX	^beachball	This means that you want your widget campaign to be displayed when the UTM content parameter in your website URL has beachball on it If utm_content=beachball_2024 If utm_content= beachball_summer If utm_content=summer_promotion
UTM Content	Doesn’t match REGEX	^beachball	This means that you want your widget campaign to be displayed in all UTM content, except when it has beachball If utm_content=beachball_2024 If utm_content= beachball_summer If utm_content=summer_promotion

Referral URL

A referral URL shows where visitors were before they clicked a link to your website, helping you track their origin.

For instance, if your website is https://www.hijiffyhotel.com and someone clicked from https://traveladvisor.com the referral URL would be https://traveladvisor.com

Analyzing these URLs in your analytics reveals which sites send you visitors, showing you where your traffic originates and which sources are most effective.

Referral URL	Equals	https://traveladvisor.com	This means that you want your widget campaign to be displayed when the user comes exactly from this url
Referral URL	Starts with	https://traveladvisor.com	This means that you want your widget campaign to be displayed when the user comes from the page that starts with this url
Referral URL	Ends with	ref=partner_hotel	This means that you want your widget campaign to be displayed when the user comes from the partner's page that ends with partner_hotel
Referral URL	Match REGEX	^https://.\.travel-site\.com.	This means that you want your widget campaign to be displayed when the user comes from any subdomain of travel-site.com.
Referral URL	Doesn’t match REGEX	.social-media.	This means that you want your widget campaign to be displayed when the user does not come from a page with "social-media" in the URL.

Page URL

When a website campaign uses a "page URL" condition, it triggers actions or displays content based on the visitor's current webpage.

This customization tailors messages or offers to match the visitor's browsing context.

For instance, a campaign with "page URL equals to /rooms" could show rooms-related promotions specifically on the rooms page.

Page URL	Equals	http://hijiffyhotels.com/rooms	This means that you want your widget campaign to be displayed in this exact URL page
Page URL	Starts with	https://hijiffyhotels.com/special-offers	This means that you want your widget campaign to be displayed when the user is on any page that starts with "http://hijiffy.com/special-offers".
Page URL	Ends with	/booking-confirmation	This means that you want your widget campaign to be displayed when the user is on any page that ends with /booking-confirmation
Page URL	Match REGEX	(hotelA\|hotelB\|hotelC)	This means that you want your widget campaign to be displayed when the visitor is on any page that contains "hotelA", "hotelB", or "hotelC" in the URL
Page URL	Doesn’t match REGEX	.contact-us.	This means that you want your widget campaign to be displayed when the user is not in a page that contains "contact-us" in the URL

Is mobile device

This condition allows you to decide if the widget campaign should be triggered only on mobile devices or not. If you don't use this condition, it will be triggered in both.

Is mobile device	true	This ensures that the campaign is shown only to users accessing the website from mobile devices.
Is mobile device	false	This ensures that the campaign is shown only to users accessing the website from desktop or laptop computers.